quality
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    Our quality standards are maintained by continuous training and our ability to select the right supervisor and team of interviewers for each individual project. We cross check our data using strict guidelines set according to individual projects depending on lead time, sample size, and also questionnaire length.

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    With a relatively large team of supervisors and interviewers in different locations, we are able to meet timeline agreed at commencement of projects. we deliver results fast but never at the expense of quality.

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    We provide you the flexibility in deciding how you want the end results delivered. As we have our own Data Processing Unit, we are able to provide completed questionnaires, clean data in specific formats such as ASCII, Excel, SPSS or cross Tabulations.

Types of research undertaken

Qualitative

CE qualitative is all about the use of innovative research techniques and methodologies that allow us to peer deeply into the lives of consumers and draw powerful insights that will help fuel your brand’s success.

Insights on how people feel, think, behave, engage, connect and ultimately make decisions about which products they will invite into their lives.

We mine for these insights , harvest them, and apply them to your business , providing valuable and actionable direction to help you and your brand.

Our qual instruments include… Focus Group Discussion, Desk Research, In-dept Interviews, Paired interviews consumer immersions & connect, Ethnography & Shopper Journey

Qualitative

CE quantitative provides beyond basic market research services; it efficiently manages complex projects and strategic studies. It reaches unapproachable respondents and remote regions . It fully integrates secondary information with primary data to provide a holistic understanding.

Our quant instruments include …Face to face Interviews, Telephone Interviews, Central Location Test, Intercept Interviews, Business Research, Mystery Shopping, Product Placement, and Traffic Enumeration.

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