About Consumer Eye Marketing & Social Research (Pvt.) Ltd.

Consumer Eye Marketing and Social Research (Private) Ltd. is a premier and rapidly growing market and social research company, widely recognized for its professional expertise, operational independence, and unwavering commitment to delivering high-quality research solutions. We empower businesses, organizations, and policymakers across Pakistan, the Middle East, Afghanistan, and beyond with insights that drive meaningful action.

What truly sets Consumer Eye apart is our strategic presence in 11 key metropolitan cities across Pakistan, enabling us to offer comprehensive nationwide coverage — reaching both urban and rural areas through our own dedicated teams and resources. Our fully integrated in-house capabilities across all departments ensure the flexibility, precision, and cost-efficiency that modern research demands. Backed by robust, multi-layered quality control processes and deep human expertise, Consumer Eye guarantees insights that are not only reliable but also actionable — empowering our clients to make informed, confident decisions.

Let’s turn data into direction.
Partner with Consumer Eye — Insightful. Reliable. Actionable.

Mission: At Consumer Eye, we are dedicated to acting as an extension of our clients’ operations, delivering innovative, data-driven research solutions with ingenuity, creativity, and precision.

Collaboration: Consumer Eye is a people-centric, team-driven organization that values collaboration, diversity, and community. We prioritize both personal and professional growth, fostering an inclusive culture that supports work-life balance with flexibility and sensitivity to individual needs.

Core Values

At Consumer Eye, our core values guide everything we do. As holistic research practitioners, we are committed to delivering high-quality insights through state-of-the-art techniques and methodologies.

PROACTIVITY

Regardless of the task at hand, we approach every challenge with foresight and efficiency. Our communication is clear, timely, and transparent. Expectations are not only managed but consistently surpassed.

ADDING VALUE

At Consumer Eye, creativity and innovation are embedded in every aspect of our work. We continuously seek opportunities to add value, exceed client expectations, and deliver exceptional experiences by going the extra mile.

TRUST & INTEGRITY

At Consumer Eye, trust and integrity are the cornerstones of every interaction, whether with clients, suppliers, or within our own team.

We are proud members of several esteemed associations and councils, committed to delivering high-quality market research solutions for businesses. As active members of ESOMAR (Mr. Mehboob Butt – CEO), we strictly adhere to ESOMAR’s globally recognized standards and guidelines, ensuring ethical and reliable research practices. Additionally, we fully comply with the relevant standards set forth by Pakistan Market Research Councils, reinforcing our dedication to integrity and excellence in every project we undertake.

Secundry Research

Consumer Eye’s R&D department, staffed by a diverse and qualified graduate team, specializes in collecting and analyzing secondary data from credible sources such as government websites, trade reports, and published studies. Their research supports the Insight and Operations teams by validating and comparing primary data, helping ensure accurate results and enabling comprehensive, research-backed recommendations for clients.

Quantitative research

Qualitative Research

Advanced Research

At Consumer Eye, our core values guide everything we do. As holistic research practitioners, we are committed to delivering high-quality insights through state-of-the-art techniques and methodologies.

Ethnography

Eye Tracking

Facial Emotion Analysis

Implicit Reaction Time Testing

Neuromarketing

Visual Attention Analysis

Business & B2B Research

B2B research requires specialist knowledge and skills to deliver the best insights. With millions of experts ready to provide feedback across the globe we ready and waiting.

B2B Market Research

International Research

Market Entry Research

Qualitative B2B Research

Business Surveys

Employee Surveys

Retail Tracking Services

Marketing Effectiveness & Analytics

Image Studies (Brand Image)

Sales Forecasting

Segmentation Research

Stakeholder Interviews

Test Marketing

Concept Testing

Consumer Research

Commercial Eye Tracking Research

Brand Analysis

Brand Equity Research

New Product Development

Usage & Attitude Studies

Children / Youth’s Research

Customer Satisfaction Studies

Buyer Decision Processes Research

Performing Store Audits & Distribution Checks

Distributional Channel Audits

Financial and Insurance

Pharma and Healthcare

Sport / Entertainment

Social Polls

Furniture and fixtures

Apparels / fashion

Bakery / Caterers

Construction materials

Electrical tools and equipment

Office Supplies and equipment

FMCD categories

Transportation

Commodities

Credit risk / advisory risk

Tabacco

What Our Client Say

Nippon Research Center

Consumer Eye Marketing and Social Research PVT LTD consistently demonstrates a high level of responsiveness and flexibility in every situation. We truly appreciate their reliable support, which contributes to the smooth progress of our projects.

Hatem Farghaly

CEO

We at Integrity have collaborated with Consumer Eye for over a decade and have consistently found our partnership to be exceptional, establishing them as a trusted and reliable partner. We confidently recommend their services for any assignment in Pakistan without hesitation.

Jane Parish

Global Head of Partnership Strategy

Consumer Eye Marketing and Social Research PVT LTD consistently shows great responsiveness and adaptability across all PRS projects in Pakistan and the Middle East. Their dependable support in real-time shopping behavior studies ensures smooth execution and steady progress. We highly value this partnership, and they remain our preferred partner in the region

Mohamed Salah

C&O UAE & Gulf

Consumer Eye consistently demonstrates their strengths, impressing us with their proactiveness and timely delivery on every assignment. We sincerely appreciate their dedication and professionalism as a trusted partner.

About Us

Welcome to Consumer Eye Marketing & Social Research (Pvt.) Ltd.

Consumer Eye's Core Essence

PROACTIVITY

ADDING VALUE

TRUST & INTEGRITY

ESOMAR Membership

Our Expertise

Secundry Research

Quantitative research

Face-to-Face Surveys (F2F)

Telephone Surveys (CATI)

Panel Surveys

Online Surveys

Intercept Surveys

Exit Surveys

Cross-Sectional Surveys

Longitudinal Surveys

Qualitative Research

Focus Groups

Ethnography

Ideation & Co-Creation

Online Qualitative

B2B Qualitative

In-Depth Interviews (IDIs)

Diary Studies

Shop-Alongs / Walk-Alongs

Advanced Research

Business & B2B Research

Brand Research Activities

Sectors We Cover

What Our Client Say

Our Partners