Equipped with advanced digital auto-dialing CATI systems, Consumer Eye operates across Pakistan and Afghanistan with a potential coverage capacity of 12,000+ interviews per month. Our centers adopt standardized CATI features to ensure the highest quality of interviews and maintain consistent data integrity for every project.
Consumer Eye proudly operates four state-of-the-art CATI Centers strategically located across key regions in Pakistan, along with a dedicated center in Afghanistan. This strong regional footprint empowers us to efficiently manage large-scale samples and consistently deliver high-quality data collection services to our clients.
Our CATI operations are driven by a dedicated and experienced team, including seasoned CATI Managers, Supervisors, and professionally trained Interviewers — ensuring precision, reliability, and consistency across every project.
With the capability to serve multiple clients concurrently, Consumer Eye successfully completes over 13,000 interviews per month across Pakistan and Afghanistan. We are currently managing Customer Satisfaction (CSAT) and Brand Health Tracking (BHT) studies in both markets, highlighting our capacity and flexibility in meeting the dynamic research needs of our clients across the region.
CATI Centers are located at Karachi, Lahore, Attock, Afghanistan With facilities of Total CATI Stations : 65
OUR CATI FEATURES
Call Recording
Call Recording 100%
Monitoring
Real Time Monitoring
Live Call
Remotely Listening - Live Call
Call Distributor
Automatic Call Distributor
Intelligence
Intelligence Scheduling
Call Disposition
Call Disposition Codes and Notes
Disposition
Call Disposition list
In–house
In–house scripting and programing
In research, CATI refers to Computer-Assisted Telephone Interviewing — a data collection technique where interviewers carry out surveys via telephone using a computer-based system. The software presents questions, navigates the interviewer through the process, and enables real-time data entry, helping to maintain both accuracy and efficiency
CATI ensures that every interviewer follows the same script, maintaining consistency in question delivery and reducing interviewer bias.
Responses are entered directly into the system during the interview, eliminating manual data transfer errors and improving overall data quality.
The system automates complex skip patterns and routing, streamlining the interviewing process and significantly reducing time and training requirements.
Data is instantly available for monitoring and analysis, enabling swift identification of trends and issues for timely decision-making.
