CLT Venue

A Central Location Test (CLT) is a widely used method in quantitative research, conducted in a controlled environment rather than participants’ homes, as in home-use tests. CLTs are particularly valuable for taste testing and sensory testing, ensuring consistent conditions for reliable data collection.

At Consumer Eye Marketing and Social Research PVT LTD , our Purpose-built CLT Centers and a highly trained team of interviewers and supervisors ensure that client requirements are met with precision in a controlled setting. Our state-of-the-art CLT facilities give us a competitive edge over other companies, allowing us to deliver cost-effective solutions while maintaining high-quality research standards.

Consumer Eye’s purpose-built venues for CLT (Central Location Tests) and LINKS studies in Karachi and Lahore serve as a valuable resource, providing a strong competitive edge in the Pakistani market. These dedicated facilities, combined with our experienced team, make Consumer Eye the preferred choice for clients seeking reliable and high-quality execution of their CLT and LINKS studies.

We offer Central Location Tests for a range of research situations, including:

A Central Location Test (CLT) is a market research methodology in which participants are invited to a designated venue to assess products, concepts, or advertisements within a controlled setting. This approach enables researchers to capture real-time feedback, observe participant reactions firsthand, and ensures data accuracy through a structured and consistent evaluation environment.

Product Testing

Participants sample and assess various flavors or versions of a new food product

Concept Evaluation

Participants review and provide feedback on alternative marketing concepts for a prospective product.

Usability Testing

Participants interact with a new product or service, allowing researchers to observe and evaluate its usability.

Advertising Testing

Participants are exposed to different advertising campaigns and offer feedback on their effectiveness and appeal.

Controlled Environment

CLTs are conducted in pre-selected venues — such as research labs, shopping malls, or hotels — to maintain consistent testing conditions across all participants.

Immediate Feedback

Participants interact directly with the product, concept, or advertisement and provide instant feedback, offering valuable insights into their preferences and perceptions.

Structured Observation

Researchers have the ability to observe participant reactions and behaviors in real time, enabling detailed monitoring and accurate data collection.

Efficient Data Collection

By gathering participants in a single location, CLTs streamline the data collection process, allowing for focused and time-effective research.

Versatility

CLTs are adaptable and can be applied to a wide range of research objectives, including product testing, concept evaluation, usability studies, and advertising assessment.

High-Quality, Reliable Data

Conducting research in a controlled environment minimizes external variables, leading to more accurate and dependable results.

Cost-Effectiveness

CLTs offer a budget-friendly approach, especially for large-sample studies aimed at collecting quantitative data.

Rapid Results

Centralized data collection accelerates the research timeline, supporting faster analysis and timely business decisions.

CENTRAL LOCATION TEST CENTRE

CLT Situations

What is CLT

Types of CLT