Tracker: Nationwide Coverage Since 2019. Frequency: Quarterly Dipsticks
Consumer Eye has been conducting this tracker on behalf of Oula every quarter since 2019 to evaluate Consumer perception, Brand preferences , Purchasing behavior, Key influencing factors for Baby Food products among parents of infants aged 6–24 months across the nation.
A face-to-face (F2F) data collection study conducted on behalf of Gallup in 2024, designed to gauge:
Incidence Rate (IR)
Public perceptions and attitudes toward vaping, e-cigarettes, and tobacco products social issues.
The study employed a random sampling method ensuring accurate representation of the resident population aged 15 and older at a national level.
Nationwide Sample : 3000
Bi-Annual Tracker Study — Toothpaste Category This bi-annual tracker study is conducted across 19 major cities from all provinces on behalf of Oula, through CAPI (F2F) interviews.
The primary objective of this study is to evaluate key market players, assess consumer preferences, and monitor behavioral changes over time within the toothpaste category.
The study is designed as a nationally representative survey targeting the general public aged 20 to 50.
Bi- Annual Sample : 1400
Tobacco and Nicotine Prevalence Study — General Population Survey
Consumer Eye is conducting this study since 2021 on behalf Oula Pakistan.
The objective of this study is to establish the incidence and user profile of tobacco and nicotine products through natural fallout sampling.
This is a general population survey designed to measure prevalence among respondents aged 18 to 64 years.
The study is nationally representative and utilizes a clustered random sampling approach, with sample areas selected from a master sampling frame.
CAPI F2F method where area selection is conducted proportionate to the general population distribution to ensure reliable and balanced representation.
Sample : 5000
Frequency : Annual Tracker
The Gallup World Poll consists of more than 100 global questions as well as region-specific items. It includes the following global indexes: law and order, food and shelter, institutions , employment , leadership performance, and infrastructure, Financial products , good jobs, wellbeing.
It is yearly tracker and 1000 F2F national representative sample is being covered. Consumer Eye is doing assisting Gallup on World Poll since 2019.
Consumer - Eye successfully performing this study every year and gain the confidence of Gallup.
This is a nationally representative Face-to-Face (F2F) CAPI tracker, managed by Consumer Eye on behalf of Oula since 2018.
Study aims to understand consumer behavior, preferences, and awareness regarding petrol stations and their services. The research is conducted nationwide across Pakistan, covering residential, street, and commercial areas to ensure comprehensive geographic representation.
Sample Size: 3,600 respondents
Frequency: Quarterly Tracker
Agents Verification Tracker — Branchless Banking Audit for a Leading Bank
Consumer Eye has been conducting the Agents Verification Tracker for the past two years, auditing Omni Agents to ensure their operations align with the compliance standards and regulatory guidelines set by one of the leading bank of Pakisan.
Objective: To ensure compliance, operational integrity, and service consistency across the agent network.
This project involves comprehensive field visits to all designated agents to verify adherence to prescribed protocols.
Annual Sample Size: 13,000 Branchless Agents