Consumer Eye is a trusted provider of end-to-end market research services, offering seamless Field & Tab solutions for both Quantitative and Qualitative studies. Backed by 16+ years of expertise, nationwide operational presence, and a skilled in-house team specializing in data collection, scripting, and analysis — we ensure accurate insights, cost-effective methodologies, and uncompromised data quality for every research need.
Consumer Eye stands at the forefront of market research, offering comprehensive, tailored solutions that address the diverse needs of our clients. With a highly skilled team of experts well-versed in advanced research methodologies, we provide seamless field and tab services for both Qualitative and Quantitative studies, all integrated under a single platform. This streamlined approach guarantees efficiency, consistency, and exceptional quality in every project.
Backed by over 16 years of industry experience, we have successfully executed a wide range of studies, including CAPI Offline, CATI, CLT, and Online research. Our proven track record underscores our capability and steadfast commitment to delivering results across the full spectrum of client research needs.
In addition, Consumer Eye boasts a network of operational offices across all key metropolitan cities in Pakistan. This strategic presence enables us to gather and deliver high-quality data while benefiting from the close supervision and oversight of our experienced regional team members.
Our in-house team, consisting of professionals with a profound understanding of both Quantitative and Qualitative research, alongside specialized scripting and data processing experts, ensures we recommend cost-effective, customized methodologies that align with the unique objectives and budgets of our clients
Market research is a vital tool for cultivating brand loyalty and ensuring customer satisfaction. Given that a product is unlikely to appeal to all consumers equally, a comprehensive market research program enables businesses to identify key demographics and market segments most likely to engage with their product.
Additionally, market research is crucial for refining a company’s advertising strategies. For example, if research indicates that consumers are more active on Facebook than X (formerly Twitter), the company can strategically focus its advertising efforts on Facebook. Similarly, if the target market is more value-sensitive than price-sensitive, the company can focus on enhancing product features rather than lowering prices.
Primary Market Research
Primary research is typically divided into two categories: exploratory and specific research. Exploratory research is less structured, often utilizing open-ended questions to gather broad insights. These questions can be presented in focus group discussions, telephone interviews, or surveys. The goal is to identify key issues or questions that the company needs to address regarding a product under development. Specific research, on the other hand, focuses more narrowly and deeply on the issues or challenges highlighted in the exploratory phase, providing more targeted and actionable insights.
Secondary Market Research
Secondary research relies on the analysis and interpretation of existing data collected by other researchers to understand consumer needs and market trends. In today’s digital age, a significant portion of this information is readily accessible online. Sources of secondary research may include government census data, industry and trade association reports, published polling results, and research studies conducted by other businesses operating within the same market secto
Quantitative and qualitative research are two fundamental approaches to data collection and analysis. Qualitative research is designed to explore in-depth insights, perceptions, and experiences through non-numerical data sources such as interviews, focus groups, and observations. In contrast, quantitative research focuses on objective measurement and statistical analysis, using structured tools such as surveys, questionnaires, and experiments to gather numerical data and identify patterns or trends.
Focus
Dedicated to uncovering the underlying reasons and mechanisms behind behaviors and phenomena, with an emphasis on exploring subjective experiences and generating deep, meaningful insights.
Data
Primarily consists of non-numerical information, including interview transcripts, observation notes, and insights gathered from focus group discussions.
Methods
Interviews, focus groups, case studies, ethnography & observation.
Analysis
Utilizes interpretative, thematic, or grounded theory analysis to identify patterns, uncover meanings, and develop theoretical insights from qualitative data.
Focus
Focuses on measuring variables, testing hypotheses, and identifying causal relationships — often with the goal of generating findings that are generalizable to a broader population.
Data
Comprises numerical information gathered through structured methods such as surveys, experiments, and statistical analyses.
Methods
Surveys, experiments, statistical analysis.
Analysis
Involves the application of statistical techniques, including regression analysis, t-tests etc to evaluate data, identify patterns, and draw evidence-based conclusions.
Qualitative: Best suited for research questions aimed at exploring subjective experiences, gaining in-depth understanding of a phenomenon, and generating new insights or theories
Quantitative: Ideal for research questions centered on testing hypotheses, measuring variables, and establishing causal relationships through structured, statistical approaches.
Mixed Methods: In certain cases, combining both qualitative and quantitative methodologies offers a more comprehensive and well-rounded perspective. This integrated approach — known as mixed methods research — leverages the strengths of both to deliver deeper and more robust insights.
