Consumer Eye’s Omnibus Solution ensures the fast completion of high-quality interviews with representative sampling — all delivered at reasonable costs.
At Consumer Eye, we recognize that not every research requirement calls for a dedicated full-scale survey. To address such needs, we offer our Omnibus Solution — an efficient, cost-effective approach for gathering targeted insights. Our commitment to quality is backed by reliable, continuous field control and supervision, a highly trained Consumer Eye team, and individual project briefings to ensure precision. We deliver superior data quality at high speed and reasonable cost, supported by our robust infrastructure, including 52 CATI terminals across our call centers in Karachi, Lahore, and Attock.
Consumer Eye CATI Omnibus Fieldwork happens monthly – so you can join when your need arises – with the surveys conducted over the phone to deliver more robust results than typical online panels. Fieldwork is completed over a 3-weeks period and you’ll receive the data tables shortly after. Whether you’re looking for a snapshot survey or a regular tracker, Consumer Eye Pakistan offers flexible options to ensure you’re getting the insight you need. With a wide variety of reporting options to suit your needs and your budget.
A CATI Omnibus is a type of syndicated survey where multiple clients share the same questionnaire, which is administered via telephone interviews. Each client pays for the inclusion of their specific questions while benefiting from a pre-recruited, representative sample of respondents. The survey is typically conducted by a research agency on a recurring basis — weekly, monthly, or quarterly.
Benefits when using Telephone Omnibus:
Cost-Effective
Since multiple clients share the same sample and survey infrastructure, the cost for each participant is significantly reduced compared to running an independent survey.
Quick Turnaround
With the survey process already in place and the sample pre-structured, results can be delivered faster, making it ideal for businesses needing timely insights.
High-Quality Data
CATI ensures real-time data validation through trained interviewers, reducing the likelihood of errors or misinterpretations.
Access to Hard-to-Reach Audiences
Telephone interviewing allows for greater reach, especially in areas or demographics where online access is limited or response rates are traditionally lower.
Representative Sample
CATI Omnibus surveys typically use random sampling techniques to ensure that the respondent pool accurately represents the target population.
Flexibility in Question Types
Clients can include various question formats, such as single choice, multiple choice, or scaled questions, depending on their research needs.
