Consumer Eye’s Social Research Department is staffed with experienced professionals who possess strong expertise and a deep understanding of social research methodologies. Our team applies a range of tailored approaches to help clients explore and address diverse social issues within the market. This research enables clients to gain meaningful insights into public perspectives and delivers actionable, ground-level findings to support informed decision-making.
At Consumer Eye, we address complex social challenges by combining deep knowledge of human behavior, diverse community perspectives, and actionable insights. Our Social Research team is led by senior researchers with extensive experience in public policy, behavior change, gender inequalities, and a wide range of public affairs. This expertise enables us to deliver research that not only highlights key social issues but also supports effective, evidence-based solutions for our clients
Consumer Eye can help your organization to accurately assessing the impact of an intervention begins with a well-structured baseline survey, serving as a critical benchmark for measuring progress and evaluating outcomes through the end-line survey.
We specialize in conducting large-scale national polling designed to equip policymakers, organizational leaders, and stakeholders with the knowledge they need to make informed, data-driven decisions. Our comprehensive research methodologies ensure that the insights we deliver are accurate, reliable, and free from bias. Through our work, we capture the true pulse of public opinion, offering a clear understanding of societal trends, perceptions, and attitudes on a wide range of social, economic, and political issues. Whether it’s evaluating public sentiment on emerging policies, gauging support for social initiatives, or identifying shifts in cultural values, our research empowers decision-makers to respond proactively and confidently to the needs and expectations of the communities they serve.
At Consumer Eye, we conduct comprehensive media surveys to analyze the evolving influence of various media forms, from traditional outlets like newspapers and television to the powerful impact of social media. Over nearly two decades, we’ve examined how media shapes perceptions, from representation and civility in discourse to the intersection of journalism and entertainment, and the construction of celebrity in the mass media
Our team possesses a deep understanding of class conflict and social inequalities, focusing on the intersection of social classes and the division between the ‘haves’ and ‘have-nots.’ We conduct research on key sociological issues, including poverty, the impact of taxation, the relationship between race and income inequality, educational divides, wealth’s influence on political affiliation, and other aspects of social class.
Our team has a deep understanding of youth issues and youth cultures, recognizing the complexities of how each generation grapples with the evolving social networks and identities of teenagers and young adults. We conduct research on how youth engage with media, define sexuality, construct social class, participate in social movements, influence consumer trends, and navigate the challenges of growing up
Social research can be categorized into several key types, each designed to serve a specific purpose in understanding and analyzing human behavior and societal trends.
Descriptive research aims to outline and detail the characteristics, behaviors, and patterns of a specific subject, group, or phenomenon. Its primary objective is to collect accurate and comprehensive data to provide a clear depiction of the topic being studied. Common methods include surveys, observations, and the analysis of existing datasets. While it focuses on documenting what is occurring, it does not delve into explaining the reasons behind these occurrences.
Explanatory research aims to identify the underlying causes or contributing factors behind a specific social issue or behavior. By establishing causal relationships between variables, it answers the “why” and “how” questions, helping researchers and decision-makers understand the reasons behind certain trends, actions, or attitudes.
Explanatory research seeks to determine the underlying causes or contributing factors behind a particular social issue or behavior. This type of research aims to answer the why and how questions by establishing causal relationships between variables, helping researchers and decision-makers understand the reasons behind certain trends, actions, or attitudes.
Experimental research is designed to test cause-and-effect relationships by deliberately manipulating one or more variables and observing the outcomes on other variables. Typically, this method involves dividing subjects into control and experimental groups, with the latter exposed to a specific treatment or intervention. This approach is highly valued for its ability to produce scientifically valid and replicable results.
Qualitative research emphasizes exploring and interpreting social phenomena through the subjective experiences, thoughts, and perspectives of individuals or groups. It captures the depth, nuance, and complexity of human interactions by using methods such as interviews, case studies, ethnography, and content analysis. This approach is ideal for understanding the context and meaning behind people’s actions and beliefs.
Quantitative research focuses on measuring social phenomena using structured tools and numerical data. It relies on statistical techniques to analyze survey responses, experimental results, or large datasets. This method allows researchers to identify patterns, test hypotheses, and draw generalizable conclusions based on measurable evidence.
